Accessibility

Web accessibility: what the law requires of your website

Accessibility means everyone can use your website – whether they have low vision, navigate by keyboard or use a screen reader. Since June 2025 many private companies are also covered by legal requirements, and accessibility is good business: more people can become customers, and search engines understand the site better.

Who is covered by the requirements?

The public sector has long been covered by Sweden's law on accessibility of digital public services. Since 28 June 2025, legislation implementing the European Accessibility Act also applies, covering areas such as e-commerce, banking and passenger transport. Microenterprises with fewer than ten employees are generally exempt for services, but the requirements are a good guideline for everyone.

What does WCAG mean in practice?

The WCAG guidelines are the standard the requirements build on. In practice it means sufficient contrast, resizable text, descriptive alt text for images, clear headings, labelled forms and everything being reachable by keyboard.

Why does accessibility benefit search visibility?

A clear heading structure, descriptive link text and alt text make it easier for both search engines and AI services to understand the content. The same structure that helps a screen reader helps a language model cite you, as described in our article on visibility in AI search.

Start with a review

A good first step is to review the most important pages and flows, such as contact forms and checkout. You get a prioritised list of what needs fixing and can build accessibility into everything new.