Technology

A fast website is a design issue

Loading time is often seen as a technical problem for developers to solve at the end of a project. In reality, most of a website's performance is determined when the design is being created. A fast site results in better Google rankings, a lower bounce rate, and more business.

What are Core Web Vitals?

Core Web Vitals are Google's user experience metrics: how quickly the largest content appears (LCP), how quickly the page responds to clicks (INP), and how stable the layout is while it loads (CLS). These metrics impact both rankings and how visitors perceive the brand.

Design choices that affect loading time

The size of the hero image, the number of fonts, auto-playing video and heavy animations are determined in the design. By choosing consciously – a few font weights, the right image format and video that loads only when needed – a visually strong site can still be lightning-fast.

A stable layout builds trust

Content that jumps as the page loads causes visitors to misclick and lose trust. By reserving space for images, ads, and fonts within the design system, the problem is avoided entirely.

Measure continuously, not just at launch

A website changes over time: new images, new tracking scripts, new campaign pages. Regular monitoring in Google Search Console and PageSpeed Insights ensures that performance remains high long after launch.