GEO
Visibility when the answer comes from an AI
The search result is increasingly an answer instead of a list. Here’s how to prepare your content.
What we're thinking about.
Notes from our work — on technology, visibility, and craftsmanship.
Our process
The prototype that replaced the spec
Why we now build something clickable in week one of almost every project.
Technology
A fast website is a design issue
Core Web Vitals are determined long before a single line of code is written. They're determined by the art direction.
Design
Branding for a never-ending feed
An identity that holds up across forty formats in a single week.
SEO
Launching a new website without losing Google rankings
Your new site should lift visibility, not erase years of work overnight.
Accessibility
Web accessibility: what the law requires of your website
New requirements now apply to many private companies too. And what helps more people also helps search engines.
Technology
WordPress or Lovable: choosing the right tool for your website
Two strong tools for different needs. Here's how we choose a platform.
SEO
Local visibility: get found by nearby customers
When customers search “near me”, much is decided by what appears outside your own website.
Development
Applications that remove the manual work
Spreadsheets, emails and double entry cost more than you see. Here's how to find the routines worth automating.
Privacy
Cookie consent that actually works
Adding a cookie banner is easy. What matters is whether it actually controls what loads.
Structure
Website structure – the foundation for visitors, search and AI
A clear structure makes it easier for visitors to find their way and for Google and AI to understand what you offer.
Security
From AI prototype to a secure app in production
An AI-built prototype can look finished in an afternoon. Security is what decides whether it is ready for real users.
Cost
What does an AI app cost?
The price depends less on the technology and more on what the app should do, who will use it and how it will be maintained.