GEO
Visibility when the answer comes from an AI
The search result is increasingly an answer instead of a list. Here’s how to prepare your content.
What we'rethinking about.
Notes from our work — on technology, visibility, and craftsmanship.
Our process
The prototype that replaced the spec
Why we now build something clickable in week one of almost every project.
Technology
A fast website is a design issue
Core Web Vitals are determined long before a single line of code is written. They're determined by the art direction.
Design
Branding for a never-ending feed
An identity that holds up across forty formats in a single week.
SEO
Launching a new website without losing Google rankings
Your new site should lift visibility, not erase years of work overnight.
Accessibility
Web accessibility: what the law requires of your website
New requirements now apply to many private companies too. And what helps more people also helps search engines.
Technology
WordPress or Lovable: choosing the right tool for your website
Two strong tools for different needs. Here's how we choose a platform.
SEO
Local visibility: get found by nearby customers
When customers search “near me”, much is decided by what appears outside your own website.